Ehime Prefecture is located in the northwestern part of the Shikoku region. The south side of the prefecture is the Shikoku Mountains, which crosses the central part of Shikoku from east to west. It is formed. On the south side of the prefecture, which is the western part of the Shikoku Mountains, there are high-altitude mountains such as Mt. Ishizuchi (elevation 1982 m), which is the highest peak in western Japan west of Kinki. In addition, many rivers such as the Shigenobu River and the Hiji River flow from these mountains, and plains and basins are formed in the basin. In addition, the Sadamisaki Peninsula, which is the longest peninsula in Japan, extends from the Kyushu region, and a ria coast can be seen in the Uwa Sea. In all prefectures nationwide, the total length of the coastline reached the fifth, about 1,700 km, as of 2016. Due to the geographically influenced climate of the Seto Inland Sea region, precipitation is relatively low and sunny weather is high, and it tends to be relatively dry. In general, the northwestern seasonal winds are predominant in winter, and the southeastern seasonal winds are predominant in summer. Relatively calm. Here, the saying: proverb. Spring mountain path tells the rain: 春のやまじは雨しらす (the mountain breeze that blows from the southwest is a warm and moist wind, so it is easier to rain if there is a lot of water).
Since the production area of vegetables in Ehime prefecture is smaller than that of other prefectures, it is easy to think that the vegetables produced are small quantities and many items. We are striving to improve the name recognition and advantageous sales of “Ehime vegetables” through consumer promotion activities and planned sales, mainly in the region and prefecture. Speaking of Issun broad beans, “Ryosai Issun broad beans” is a nationally famous variety, but the prefecture has been strongly working on the cultivation of a new variety “Ai no Sora(From the Ministry of Agriculture, Forestry and Fisheries variety registration website, Vicia faba L .: Application number, 20843, Application date, 2007/03/27, Application publication date, 2007/08/03, Registration number, 18295, Registration date Date, 2009/06/25, Duration of breeder's right, 25 years, Date of extinction of breeder's right, Name and address of breed registrant, Ehime prefecture (Ichiban Town, Matsuyama City): ...